About Us

by nrvmagaz
New River in Pembroke, Va by Alisa H Moody

New River Valley Magazine is the flagship publication of Country Media, Inc., a contemporary, virtual, small business founded more than 20 years ago, locally-owned and staffed. All the writers, photographers and interns reside in the New River Valley, and several have contributed to national publications, written books and work as professional writers.

Country Media, Inc., also offers writing, photography, layout, design and publishing for travel and corporate brochures, visitor’s guides, chamber magazines. Strategic marketing services like branding, press releases, marketing plans and promotional literature are available.

Phillip Vaught launched New River Valley Magazine in the fall of 2006 after local success with another publication. “The region needed a glossy, full-color publication to showcase the people, places, arts, food, culture and activities. This is a vibrant area of Southwest Virginia that seamlessly blends the traditions of rural and small-town life with an international presence, world-class education and myriad entrepreneurial opportunities.”

Joanne Anderson, managing editor, has been with New River Valley Magazine since early 2007. “It is an exciting place to be ~ both living in the New River Valley and being an integral part of a great publication. Our goal is to be informative and entertaining while highlighting amazing people, interesting businesses, healthcare, arts and culture and lifestyles in our naturally beautiful corner of Southwest Virginia. There is an incredible wealth of talent, recreation, youthful energy, retirement folks and engaging entertainment.” 

Vickey Lloyd is on staff as Account Executive and brings extensive business, marketing, sales and creative experience and education. She is from far Southwest Virginia and often visited her family’s farm in the New River Valley. After a circuitous career out of state, she has circled back to the NRV, owning the family farm and residing in a lovely log house. 

Among the long-term freelance writers are Nancy Moseley, Emily Alberts, Becky Hepler, Jo Clark and Joanne Anderson. Caitlyn Koser is a wonderful young writer and homeschool student. Virginia Tech student Evan Hull and others occasionally contribute as well. 

Freelance photographers since the beginning of New River Valley Magazine are the husband-wife team of Tom and Christy Wallace. Other contributing photographers include Kevin Riley, Jon Fleming, Kristie Lea, Madison Underwood, Billy Bowling, Nathan Cooke, Amy Gray and River Songs Photography